Mimora Studios

Overview

Mimora Studios creates handmade decorative pieces from acrylic resin and plaster. The brand focuses on individuality and the beauty of handmade objects, with a visual identity inspired by the founder’s own handwriting. This gives the brand a personal and human character that sets it apart from mass-produced home decor.

Solution

For this project, I developed a strategic brand concept for Mimora Studios, grounded in market research and a survey of 71 participants to better understand the target audience. The new branding brings the founder’s handwriting into the heart of the identity, giving the young Swiss label a more personal and recognisable face. It replaces the previous minimal placeholder identity and creates a distinctive visual foundation for the brand. The project is rounded off with a comprehensive design manual, providing the client with a practical tool to strengthen and consistently amplify the new branding across future touchpoints.