Simple Furniture

Overview

Simple Furniture: Simplify Living – Enrich Life emphasizes the simplicity and enrichment of life through thoughtfully designed furniture. Simple Furniture combines functionality with aesthetic minimalism to create living spaces that make everyday life easier while enhancing well-being – quite simply.

Solution

For this project, I developed a strategic branding concept to clearly communicate the brand’s focus on simplicity and well-being. The branding solved the problem of the previous lack of a cohesive identity, helping the furniture brand stand out in a crowded market and resonate with customers seeking minimalist, functional designs.