Voll Ine - Der Sportpodcast

Overview

Voll Ine is a Swiss German sports podcast that talks about sport the way friends do: loud, honest and full of hot takes. The name says it all: Voll Ine means going all in, with no half measures. As the podcast turns five years old, the team wanted to take the next step with a proper brand identity.

Solution

Until now, the podcast didn't have a real brand, only assets that had been made one at a time, like a T-shirt here and a sticker there. I developed a bold, playful identity that captures the podcast's energy and brings everything together. It includes a personalised wordmark and the «VI» logomark for Voll Ine. The identity runs consistently across the podcast cover, Instagram, the website and the merch. I also shot the photoshoots to create a first visual world for the brand. The result is a recognisable look is as lively as its content.